Terms of Service

The service

Seel AI is an AI assistant that answers your customers on WhatsApp. It can reply to questions, offer available appointment slots, create bookings, send deposit requests through payment links or QRIS, and hand a conversation to your staff. Features may change as we improve the service.

Your account

You must give accurate information when you set up your account and keep it up to date. You are responsible for keeping your login details safe and for everything done through your account, including by your staff. Tell us straight away if you suspect unauthorised access.

Your responsibilities

• Keep your business information, services, prices, opening hours and availability accurate, since the assistant answers from what you provide.
• Comply with the WhatsApp Business Terms of Service, the WhatsApp Business Messaging Policy and the Commerce Policy, including getting your customers’ permission before messaging them.
• Comply with the laws that apply to your business, including consumer protection and personal data protection law. For your customers’ data you are the data controller, and we process it on your behalf as described in our Privacy Policy.
• Have staff available to take over conversations the assistant hands to them.

Payments and deposits

Customer deposits are processed by our payment partner, not by Seel AI. We do not hold your customers’ funds. The payment partner’s own terms apply to those transactions, including settlement times and fees.

You set your own deposit, cancellation and refund rules and are responsible for honouring them with your customers. Fees for using Seel AI are those in the plan or quote you agreed with us.

AI responses and human handover

Seel AI generates replies automatically. They may sometimes be incomplete, out of date or wrong, especially if your information is not current. Review how the assistant answers, and use human handover for anything sensitive or that it cannot handle.

The assistant is not a source of medical, legal, financial or other professional advice, and it must not be relied on for emergencies.

Acceptable use

You must not use Seel AI to:

• send spam or messages to people who have not agreed to hear from you;
• offer illegal goods or services, or anything WhatsApp prohibits;
• mislead, harass or discriminate against anyone;
• upload malware, or try to break, overload or reverse engineer the service;
• infringe anyone’s intellectual property or privacy.

Intellectual property

Seel AI, including its software, design and brand, belongs to us. You keep ownership of your content, such as your business information and conversations. You give us permission to use that content only as needed to provide, secure and improve the service for you.

Limitation of liability

The service is provided “as is”. To the extent the law allows, we are not liable for indirect or consequential losses, such as lost profit, lost bookings or lost data, or for the acts of WhatsApp, the payment partner or other third parties. Our total liability for any claim is limited to the fees you paid us in the 12 months before the claim arose.

Nothing in these terms limits liability that cannot be limited under Indonesian law.

Suspension and termination

You can stop using Seel AI at any time under the terms of your plan. We may suspend or end your access if you breach these terms, fail to pay, or if WhatsApp or the payment partner restricts your account. Where reasonable, we will tell you first and give you time to fix the issue. After termination you can ask us to export or delete your data.

Governing law

These terms are governed by the laws of the Republic of Indonesia. If a dispute arises, we will first try to resolve it together in good faith. If that fails, the dispute will be settled by the competent courts in Indonesia.

Changes to these terms

We may update these terms from time to time. We will post the new version here with a new “last updated” date and tell you about significant changes in advance. Continuing to use the service after the changes take effect means you accept them.

Contact us

Questions about these terms? Reach Seel AI here:

• Email: [email protected]
• WhatsApp: +62 851 5609 0022