Seel AI
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Privacy Policy

Last updated: 6 November 2026

Seel AI is an AI assistant that answers the customers of appointment businesses over WhatsApp: it offers available slots, takes deposits through payment links or QRIS, and hands conversations to staff when needed.

This policy explains what personal data we handle, why, and the choices you have. We follow Indonesia's Personal Data Protection Law (Law No. 27 of 2022, “UU PDP”).

Data we collect on this website

This website has no sign-up or contact form. We collect only the following:

  • Usage analytics. We use Umami, a self-hosted, cookieless analytics tool, to count page views and understand which pages are useful. It records data such as the page visited, the referring site, browser, device type and approximate country. It does not set cookies and does not store your IP address.
  • A language cookie. The NEXT_LOCALE cookie remembers whether you chose English or Indonesian. It contains nothing else and is needed for the site to work as you expect.
  • Messages you send us. If you contact us by WhatsApp or email, we receive your name, phone number or email address, and whatever you write.

Data we process through the service

When a business uses Seel AI, two kinds of data are involved:

  • Business account data: the business name, contact person, phone number, email address, staff details and billing information. We are responsible for this data as its controller.
  • Customer conversation data: the names, WhatsApp numbers, messages, booking details and payment status of the people who chat with a business through Seel AI. We process this data on behalf of that business, as a data processor under UU PDP. The business is the data controller and decides how it is used.

If you are a customer of a business that uses Seel AI and want to access, correct or delete your data, please contact that business first. We will help them respond.

How we use data

  • To run the assistant: reply to customers, show available slots, create bookings, send payment links and hand conversations to staff.
  • To set up and support business accounts, and to bill for the service.
  • To keep the service secure, prevent abuse and fix problems.
  • To improve the website and the service, using aggregated or de-identified data where we can.
  • To meet our legal obligations.

We do not sell personal data, and we do not use customer conversation data for our own marketing.

Legal basis

Under UU PDP we rely on one or more of these grounds: performing a contract with the business that uses our service, the consent of the person concerned, compliance with legal obligations, and our legitimate interests in running and securing the service. For customer conversation data, the business that controls it is responsible for having a valid basis, such as the customer’s consent to be contacted over WhatsApp.

Who we share data with

  • WhatsApp (Meta). Conversations travel through the WhatsApp Business Platform, so Meta processes them under its own terms and privacy policy.
  • Our payment partner. Deposits are paid through a licensed payment partner, which processes payment details under its own terms. We receive the payment status, not full card or bank details.
  • Service providers. Cloud hosting, AI model and other technical providers that help us run the service, acting on our instructions and under confidentiality obligations.
  • Authorities, when the law requires it.

Some of these providers may process data outside Indonesia. When that happens we take the steps UU PDP requires to keep the data protected to an adequate standard.

How long we keep data

We keep personal data only as long as we need it for the purposes above. Business account data is kept while the account is active and for a reasonable period afterwards for legal, tax and dispute purposes. Customer conversation data is kept for as long as the business instructs us, and is deleted or returned when the business closes its account, unless the law requires us to keep it longer.

Security

We use technical and organisational measures to protect personal data, including encryption in transit, access controls and limiting access to the people who need it. No system is perfectly secure, but if a data breach affects you we will notify you and the relevant authority as UU PDP requires.

Your rights

Under UU PDP you have the right to:

  • be told who is processing your data and why;
  • access and get a copy of your data;
  • correct data that is inaccurate or incomplete;
  • have your data deleted or its processing stopped;
  • withdraw consent you have given;
  • object to decisions made solely by automated processing that significantly affect you;
  • receive your data in a commonly used format and have it passed to another controller.

To use any of these rights, contact us using the details below. We may need to confirm your identity first.

Children

Our website and service are meant for businesses and are not directed at children. We do not knowingly collect personal data from children. If you believe a child has given us personal data, contact us and we will delete it.

Changes to this policy

We may update this policy as our service or the law changes. We will post the new version on this page with a new “last updated” date, and let business customers know of significant changes.

Contact us

Questions about this policy or your personal data? Reach Seel AI here: